Just 2 weeks before Christmas on the 11th December 1937 the Daily Mail carried a full front page advertisement for Frog at the cost of £1400.00 that is £66,677.11 in todays money. Less than 2 years later Europe was plunged into the Second World War
The scan reproduced below was obtained from the British Museum Newspaper Library London.
Interestingly the advertisement states “The present every boy wants and lots of Girls and Fathers too” obviously an attempt to attract Girls to the Hobby back then. Also the Daily Mail states “For King and Empire” under it’s masthead. I wonder how many parents were pressurised that Saturday 78 years ago to buy the latest Frog offering for Christmas?
Click anywhere on the pictures for a larger view